Mar del Plata 2025: Vacation Investment in Argentina's Tourist Capital

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With 8 million annual tourists and prices 40% below Punta del Este, Mar del Plata is Argentina's most solid vacation investment market. We analyze neighborhoods, prices and cap rates.

Mar del Plata: The Underestimated Tourist Giant

With 8 million annual tourists and service infrastructure few Argentine cities can match, Mar del Plata is Argentina's most consolidated vacation investment market. Yet its prices remain accessible compared to similar regional destinations.

Seasonal Yields

Season	Period	Occupancy
High (summer)	Dec–Mar	85–95%
Easter	Mar/Apr	70–80%
Winter break	July	65–75%
Rest of year	May–Nov	25–45%

Estimated income for a 2-bedroom in Centro, USD 90,000:

Annualized gross: ~USD 6,500

Gross cap rate: **7.2%**

Best Neighborhoods

**Los Troncos:** Premium, USD 1,700–2,200/m², best appreciation

**Punta Mogotes:** Coastal development, USD 1,400–1,800/m², 7–9% cap rate

**Centro:** High liquidity, USD 1,100–1,400/m², best for short-term rentals

**North:** Gated communities, USD 1,500–2,000/m², family premium

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